In a study conducted by AYTM (Ask Your Target Market) on 2,500 Americans, of which 22% were already owners of an iPhone, found that at least 75% of those surveyed were intending on upgrading to the next generation of the iPhone.
The announcement for Apple’s new iPhone 5 is expected on 12th September (today) and will more than likely out sell previous versions like the iPhone 4s in a very short amount of time, making Apple a handsome sum and pleasing the share-holders. Among some of the specifications (both rumoured and leaked) will be a larger screen, revised 19-pin dock connector and the inclusion of LTE (Long Term Evolution) technology which is currently available everywhere yet.
The study which was done to measure the anticipation of the iPhone 5′s arrival, also found that only 58% of those questioned were aware that Apple were about to release a new version of the iPhone, with 81% of the group having switched to non-Apple devices. For those who were iPhone users, when asked about satisfaction and usage, replied that usability (96%) was the most satisfying feature of the phone with battery life(67.8%) being the least satisfying part of the device.
When it came to how the users questioned actually used the device, and which function they used the most, SMS messaging came out on top with 25.6% of usage time spent on messaging followed by 22.3% spent on calling people. Only 3.9% used the device for games like Angry Birds.
The iPhone 5 will be Apple’s 6th generation of the phone which was first introduced by Steve Jobs back in 2007. The announcement for the iPhone 5, which is sure to have the Apple fan boys gushing for quite a while, is expected later today at the Yerba Buena Center for the Arts in San Francisco. The event kicks off at around 10 a.m. Pacific.
Infographic source: AYTM
