Twitter is without a doubt one of the most well-known names when it comes to Social Networking tools and has been growing exponentially since it was first released to the public back in July 2006.
Brief history of the service:
The 140 character limited micro-blogging service was created by Jack Dorsey in March 2006, and was originally called twttr. The first ever tweet was sent by Dorsey on 21st March 2006 in which he wrote, ”just setting up my twttr”. The growth of the service has been phenomenal, and got its first major break at the 2007 South by Southwest Interactive (SXSWi) conference after the people from Twitter strategically placed 2 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages. Bloggers and other well-known people in the tech industry quickly caught on to Twitters ability to keep them informed of what was happening at the even (and elsewhere) in real-time. Daily tweets went from 20,000 to 60,000 during the event, and has since gone through the virtual roof since. In 2007, there were approximately 400,000 tweets per quarter which increased by a staggering 100 million tweets per quarter by the very next year. As of March 2011 that here were about 140 million tweets sent every day.
The infographic below which gives us a snapshot of the Twitter universe, was created by Global Web Index who are one of the worlds largest gatherers of statistical data in the world, especially focusing on internet-based markets. You may note that the statistics below state that there are currently 485 million Twitter account holders, (288 million of which are active) as opposed to the 500 million that have been reported by other tech blogs. This is down to the way that the research is carried out, in that they only count real users and fake/dummy accounts are not counted. It’s these other accounts that are usually associated with the inflated numbers that are often reported. How the platform is used on different devices is one thing that did surprise me a little as I expected to see mobile use of the service to be much higher than the research found. Currently, Twitter is mostly used via the PC (88% of use) followed by mobile users (57%) and then Tablet users (26%). In terms of who are the most prolific users of the service in terms of demographics, then the highest use of the service in the professional industries is by the IT/Advertising/Marketing sectors at 31%. On average, 28% of people who use the service are self-employed, with 26% of users being in the age bracket of 25 to 34. Some of the main uses of Twitter is the sharing of images, discussion of current world events and political issues.
Below is a snapshot of Twitter users in 2012 from various countries around the world and shows what percentage of those users are most active on a daily basis. For example, below you can see that of all the known Twitter account holders that are from Saudi Arabia, 515 of them actively use their Twitter accounts as a form of communication. The Top Five countries that are the most prolific users of the service are from Saudi Arabia, Indonesia, Turkey, Philippines and Mexico.
Here is the statistical research and methodology gathering techniques for Global Web Index